The human brain evolved over hundreds of thousands of years to cope with its environment, and we can’t fundamentally change our ‘wiring’ overnight. However, in a rapidly evolving technological world our slow, biological version cycle puts us at a disadvantage against those who’d like to push our mental buttons. We’re a stationary target. In some ways this is akin to being forced to run an unpatched version of Windows even as malware authors are scanning our source code for flaws. What drives humans? What are our weaknesses, predilections, and passions? As marketers and others delve into the oceans of consumer and social media data now at their disposal, fundamental knowledge about ourselves that even *we* don’t know will be bought and sold on a daily basis.
(via Harald who ignores all social media, but has a GSM in the car’s navi)