On the sidelines: web 2.0

“The Internet, once hailed as the fastest way for a company to market its brand, is the fastest way to kill one, too. CMP Media found this out when it coined, publicized and then lost control over the term “Web 2.0,” Internet icon Tim O’Reilly’s description of the Internet in the post-dot-com era. The swiftness with which the Web 2.0 mark has joined the trademark graveyard containing once-famous brands such as Aspirin is a case study of how the Internet’s reach can hurt as well as help trademark owners.”

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